With over 15 years of international experience across brand marketing, communications and creative direction, my career spans fashion, hospitality, culture and design.

I began my career at Farfetch, joining as the first member of its brand marketing team and helping establish the brand internationally through campaigns, partnerships and experiences across nine markets. I subsequently joined The Future Laboratory, where I established its first dedicated marketing function, leading brand, content and communications strategy across 14 lifestyle sectors.

Moving into hospitality, I became Global Head of Marketing at Potato Head, overseeing communications across its international portfolio of hotels, restaurants, bars and cultural experiences. At The Slow, I worked directly with the founders to develop and launch new fashion and homewares businesses, extending the hotel brand into retail and e-commerce.

In 2020, I founded Trash the Studio, an independent creative practice working across brand strategy, communications, creative direction, interior design and product development. Bringing together commercial thinking and creative expertise, the practice develops distinctive brands, environments and experiences for international hospitality, retail and residential clients, with an approach grounded in cultural context, responsible sourcing, material health and longevity.