Farfetch:
India Market Launch
Brief:
Farfetch had secured its first Indian boutique partner, Le Mill, and thus required a local and international campaign to raise awareness of its new product and service offering.
Photography Thomas Giddings. Styling Anna Trevelyan
Photography Thomas Giddings. Styling Anna Trevelyan
Photography Thomas Giddings. Styling Anna Trevelyan
Photography Thomas Giddings. Styling Anna Trevelyan
Photography Thomas Giddings. Styling Anna Trevelyan
Deliverables:
I developed an online campaign with content inspired by the country's rich culture and visual identity. This included feature stories, a contemporary fashion shoot with exclusive products from the boutique and a Bollywood inspired shoppable film.
Outcomes:
Traffic to Farfetch from India increased by 43% and sales increased by 958%, with the help of new VIP customers.
The film was named one of Vogue India’s top ten fashion films, reached over 106,000 views, and had a sales conversion rate 59% higher than the website average. The campaign also achieved 167 international press features, including Harpers Bazaar, The Times and Elle, reaching an audience of over 240m readers.